TEMPE, Ariz., January 28, 2026–(BUSINESS WIRE)–Offerpad Solutions Inc. (“Offerpad”) (NYSE: OPAD), a leading tech enabled platform, today announced that Rich Ford has joined the company as Chief Strategy Officer & President of Cash Offer Marketplace, where he will help guide Offerpad’s long-term strategy and lead the continued evolution of its marketplace-driven transaction ecosystem.
Offerpad’s Cash Offer Marketplace is a strategic extension of the company’s core Cash Offer, designed to expand buyer demand beyond Offerpad’s balance sheet while preserving speed, certainty, and pricing discipline for sellers. By connecting homes to a diversified network of professional buyers, the platform supports scalable growth while enabling a more capital-efficient, asset-light operating model.
Ford brings more than 25 years of experience across residential real estate, capital markets, and technology and is widely recognized as an early pioneer in the single-family rental (SFR) sector. Most recently, he was a co-founder and senior executive at Roofstock, where he helped scale one of the industry’s leading SFR marketplaces.
Throughout his career, Ford has worked on large-scale housing marketplace platforms and supported portfolio transactions totaling more than 20,000 homes. Prior to Roofstock, he developed extensive experience in real estate capital markets and large-scale housing transactions through roles at Jefferies, Bank of America, Lehman Brothers, and Morgan Stanley.
“Our Cash Offer Marketplace expands access to demand without increasing balance-sheet intensity,” said Brian Bair, Founder and CEO of Offerpad. “Rich’s experience will help sharpen our strategy and strengthen outcomes for sellers and shareholders.”
At Offerpad, Ford will focus on strategy development, marketplace expansion, and transaction optimization, including scaling asset-light pathways across cash offers, listings, and portfolio transactions, while improving liquidity, execution efficiency, and returns on capital.
“Offerpad is differentiated because it is not built around a single buyer or a single transaction path,” said Ford. “Our marketplace gives homeowners multiple ways to sell through one integrated platform, allowing us to deliver speed and certainty while optimizing pricing and capital efficiency.”
About Offerpad
Offerpad, dedicated to simplifying the process of buying and selling homes, is a publicly traded company committed to providing comprehensive solutions that remove the friction from real estate. Our advanced real estate platform offers a range of services, from consumer cash offers to B2B renovation solutions and industry partnership programs, all tailored to meet the unique needs of our clients. Since 2015, we’ve leveraged local expertise in residential real estate alongside proprietary technology to guide homeowners at every step.
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Source: Offerpad
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