CHANDLER, Ariz., June 8, 2022—Offerpad, a leading real estate tech company built to simplify home buying and selling, today released survey results from May 2022 highlighting the impact Americans say preparing a home for sale has had on their lives. Sixty-two percent said the process of preparing for a home sale negatively impacted their mental health, and 63% considered taking their home off the market because of the tedious preparation for showings and open houses¹.
Offerpad, founded in 2015 by a team of the country’s top real estate professionals, is on a mission to free people from the difficult burdens of selling their home. Fifty-three percent of respondents said they spent more time, and 75% admitted they spent more money, preparing their homes for sale than they wanted or expected¹. The company combines proprietary technology with local real estate expertise to deliver an easier experience. Offerpad also takes care of cleaning, yardwork, updates and even local moves for homeowners².
Taking inspiration from some of the most outrageous product inventions along with its survey feedback from American home sellers, Offerpad unveiled three prototype products to directly address selling headaches related to open houses and showings.
Stress-Less Open House Life Savers
- Twenty-five percent of home sellers rated managing pets as the most loathsome part of preparing for an open house or showing, followed closely by getting their family out of the house (22%)¹. Offerpad responded with the “Bush Family Disguise”—the perfect solution when it comes time for families (furry friends included) to flee their homes for last-minute showings. Life-like foliage adds lush landscaping appeal and allows families to take camouflaged refuge in their own yards.
- Thirty-one percent of respondents said they organized closets and cabinets to prepare their home for sale¹, inspiring the “Magic Closet Cleaner.” It transforms unsightly spaces to impress prospective homebuyers with immaculate organization, yet it only requires sellers to roll down the printed shade to cover messy closet clutter and unveil a clean façade. Note: Requires zero actual cleaning.
- And 28% of sellers said they baked something fresh to prepare for prospective buyers¹, something the “Spray Your Way to Sold” solves with a fresh-baked cookie scent in spritz form. The home spray offers an enticing baked goods scent—no pans or clean-up required.
“We actually hope no one needs to use these products,” said Offerpad’s Chief Marketing Officer, Joe Grusman. “We built Offerpad so that solutions like these wouldn’t have any place in home selling. For far too long the process has been maddening for homeowners. We’re changing the game so people can spend less time ‘real estat-ing’ and more time getting back to living their lives.”
Now through June 30 at 11:59 p.m. MDT, people can visit www.Offerpad.com/stressless and share in 150 words or less their most painful open house or home showing moment for a chance to get their hands on Offerpad’s prototype products, as well as $1,000 to kick back and enjoy their summer sans home-selling headaches. See rules here.
Want to opt out of open houses altogether? Get a free cash offer on your home at Offerpad.com and skip listings or showings, pick your closing day, get a free local move and more benefits that put you in control of your home sale².
¹This online survey of 2,000 Americans who have sold a house was commissioned by Offerpad and conducted by market research company OnePoll.
²Terms and conditions apply. See Offerpad.com for details.
About Offerpad
Offerpad’s mission is to deliver the best home buying and selling experience so you can spend less time ‘real estat-ing’ and more time living. From cash offers and flexible listing options to mortgage and buyer services, Offerpad has been helping homeowners since 2015. Pairing proprietary technology with local expertise in residential real estate, Offerpad puts you in control of the process and helps you find the right solution to fit your needs.
