What’s more important to you – your money or your life?
That was the question posed to homeowners who were presented with the option of selling their home to an iBuyer for an instant cash offer or selling it the traditional way with an agent.
And guess what?
While 62 percent answered “Getting the absolute highest price possible” was their top goal, a significant 38 percent valued simplicity, speed and certainty over getting more money for their home.
A recent survey conducted by real estate marketing firm 1000watt, “Your money or your life: How homeowners see iBuying,” found that people just don’t want to deal with the hassles, headaches and disruption of their lives that come with choosing the traditional home sale route. In fact, 77 percent of those surveyed said they’d “probably” or “maybe” be willing to take 5-10 percent less for their home to avoid the hassle of a traditional sale in favor of the convenience and certainty of an instant cash offer. 
The survey also noted that iBuyers like Offerpad are solving a real problem for home sellers – the stress of a traditional sale. More than 70 percent of those surveyed said the experience of selling their home was either “stressful” or “very stressful,” with the biggest stressors caused by “having strangers in my home for showings/open houses.”
Here’s the Pitch
It’s no surprise then that when asked to react to a generic iBuyer pitch offering a quick cash sale, no showings or open houses and for fees similar to selling with a real estate agent, more than 80 percent of homeowners responded either “very positively” or “somewhat positively.”
The biggest reasons for their response? Half said they preferred the certainty of a cash offer versus the uncertainty of a buyer with financing that could fall through, and another 41 percent wanted to avoid the time and hassle of selling with an agent.
So What’s the Catch?
The majority – 55 percent – of those who weren’t very receptive to the certain cash and convenience offered by an iBuying solution said they responded that way because they thought it was “too good to be true” and “there must be a catch.”
Fact is, there isn’t.
Offerpad’s EXPRESS iBuying solution delivers what survey respondents and an increasing number of home sellers crave – an easy, less stressful experience with more convenience, certainty and control over the sale of their home. In addition to a competitive cash offer within 24 hours, sellers don’t need to worry about stranger-danger and the disruption to their lives caused by constant showings and open houses. They get to pick their own, convenient closing date (which they can change if needed) and with our Extended Stay options, can avoid the stress and rush of closing and moving on the same day. We’ll even move you for free when you’re ready!
If a certain cash sale is tempting but you’re still considering testing the waters and listing your home, Offerpad can provide you with the best of both worlds. Work with one of our local real estate Solutions Experts in your area and use our powerful Offerpad FLEX services to stress less over listing, with free cleaning and other services to get your home show ready; home improvement advances if you need them to maximize your home’s value; and the professional marketing expertise you need to bring more buyers to your door. All backed up by an EXPRESS cash offer in your pocket! To find out more about what’s really motivating homeowners to choose iBuying over selling a home the traditional way, check out more survey results here.
