Recently, Offerpad employees assembled outside the HQ fireplace — in-person and virtually from the national markets — for an announcement from founder Brian Bair. When you work for one of the fastest growing startups in the real estate sector, there’s always an air of curiosity around the ‘big news’ of the day. So, with a mixture of excitement and anticipation, Offerpad team members listened attentively as Brian addressed the crowd.
With obvious enthusiasm in his voice, Bair proudly outlined the details of a multi-year strategic partnership with Keller Offers — the largest real estate brokerage in the country. With Offerpad, KW had partnered with an adept iBuyer wielding market-commanding real estate technology to power Keller Offers, the company’s iBuying division; with Keller Williams, Offerpad had a well-established partner with tremendous experience and a dense national presence to further support their mission to provide consumer-centric solutions in real estate.
On average, Offerpad receives a new request from a homeowner for a direct offer every 30 seconds and acquires an additional home every 20 minutes during regular business hours — it was imperative any partner could keep pace. Regarding the relationship, Bair said, “As KW is a highly respected brand with more than 180,000 associates and Offerpad is a massive buying platform that provides convenience and certainty to the homeowner, this partnership was a natural fit.”
What the partnership means for consumers
Under the agreement, consumers will have more options when it comes to selling their home. Working with a trusted Keller Williams agent, sellers can elect to accept a direct cash via Keller Offers – one powered by Offerpad and providing the familiar benefits. By accepting a direct offer on their home, consumers limit the amount of time their property spends on the market. While every selling situation is unique, a streamlined offer can potentially save the seller thousands, helping them avoid immediate repair costs or overlapping mortgage costs.
In describing the benefit to consumers, Josh Team, Keller Williams president, said, “With Keller Offers, consumers no longer have to pick between all the options available to sell a home without having an advocate to advise them. In our pursuit to drive the best end-to-end consumer experience, we’re giving consumers the most choices available. And, we believe an agent-driven consumer experience is best to deliver that choice.”
While Offerpad is perhaps best known for their innovative approach to buying and selling homes, the company understands many consumers are still interested in a familiar agent experience. Having sold thousands of homes and participated in countless living room conversations during his tenure as a top real estate agent in the country, Brian Bair appreciates firsthand the value a trusted selling advisor can still provide.
Offerpad-driven Keller Offers: Coming to a market near you
The partnership will be effective in Phoenix and Dallas markets beginning August 31. With immediate plans to scale, Keller Offers will include the following markets by the end of Q4 ’19 …
- Atlanta, GA
- Austin, TX
- Charlotte, NC
- Houston, TX
- Las Vegas, NV
- Nevada
- Orlando, FL
- Raleigh, NC
- San Antonio, TX
- Tampa, FL
- Tucson, AZ
Are you a homeowner in one of these markets and interested about learning more? Contact us today for more information, we’d love to chat.
More selling choices in real estate
Sharing his thoughts regarding the consumer benefits of the partnership, Gayln Ziegler, Keller Williams director of operations, said, “We’re excited to partner with Offerpad, a true pioneer in the iBuyer market, to further ensure our agents are providing today’s informed consumers with the most robust selling choices and valuable guidance on those options.”
